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2014 Last-Chance Checklist Campaign

Savvy Cybersecurity

Savvy Cybersecurity Quick Reference Guide

CPA Connect

Advisor/Client

Key Financial Data For 2014

Savvy Social Security Planning for Boomers

Social Security Mastery Program

The Baby Boomer's Guide to Social Security

Savvy Medicare Planning for Boomers

Medicare Mastery Program

The Baby Boomer's Guide to Medicare

Elevator Conversation

Healthcare Quick Reference Guide

Ritual Report and Toolkit

50 Things: What a Professional Financial Advisor Does for You

Rich Niche Prospecting Program

How to Create Sustainable Income in Retirement

4 Strategies for Creating Retirement Income

Key Planning and Investment Deadlines

Key Birthdays Postcard

Secrets of Successful Client Events

Professional Wine Reference books

Client Reprints Program

The Happy Advisor

The Art of Consultative Cold Calling

The Constitution

Advisor Power

Automatic Referrals Jumpstart Program

Automatic Referrals

Automatic Referrals Audio Edition


2014 Last-Chance Checklist Campaign

 

49 Questions Everyone Needs to Answer by Dec. 31st—Your Fall 2014 Client and Prospect Campaign

  • Uncovers opportunities to address important, time-sensitive issues…
  • Shows clients you're focused on their goals and key planning issues of prosperity and financial security…
  • Gives clients a "Peace of Mind" treatment that builds more trust through your client service…
  • Reinforces your expertise and your clients' confidence in you…
  • Field-tested campaign you can start in 5 minutes…

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Savvy Cybersecurity

 

Savvy Cybersecurity—Help Protect Clients and Prospects From the Growing Epidemic of Identity Theft, Credit Card Fraud, Phishing Scams, and Ruinous Hacks...

  • Be your community's knowledgeable source on the variety of frauds and scams targeting the public...
  • Learn best practices for boosting security levels at work, home, on computers and over the Internet...
  • Teach your clients how to boost their personal cybersecurity score and then assume the role of cybersecurity sentinel sending them timely tips and warnings to stay on guard...

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Savvy Cybersecurity Quick Reference Guide

 

The Savvy Cybersecurity Quick Reference Guide

Who will show your clients how to fight the growing cybersecurity threat? It should be you—their financial advisor!

This two-sided reference card allows your clients and prospects to quickly measure their current cybersecurity knowledge gap. Then it provides specific actions they can take to quickly boost their security and protect themselves, their families, and even their jobs.

  • Help clients get safe
  • Send printed copies to local business owners
  • Brand with photo and logo

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CPA Connect

 

CPA Connect—Your Master Plan for Building a COI Network

Finally, a CPA/COI strategy that demonstrates your value and expertise and builds two-way trust that boosts your client service and referrals. This year-round program includes:

  • Two FINRA-reviewed "professional roundtable" presentations for CPAs and Attorneys
  • 12 month, step-by-step COI marketing plan
  • Key Financial Data 2014 (PDF) mini-campaign
  • 3 members-only webinars to instruct your team on how to rollout your campaigns
  • 6 bimonthly newsletters to keep you and your team on track connecting with COIs
  • UNLIMITED use of the Horsesmouth article reprint library—more than 60 articles to brand and distribute
  • Plus, a full year of regular Horsesmouth ($247 value)

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Advisor/Client

 

Advisor/Client—Turnkey Marketing Program

This flexible, continuous year-round program works on three key aspects of your business: prospecting, marketing and client communications. You get:

  • 28+ prospecting, marketing and client communications campaigns
  • Unlimited use of the article reprint library
  • Referral clinics
  • Client event guidance

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Key Financial Data For 2014

Key Financial Data For 2014

Sending your clients a customized Key Data Card is a simple way to remind them that you're looking out for their best financial interests. Also great for sharing with key strategic allies.

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Savvy Social Security Planning for Boomers

 

Savvy Social Security Planning for Boomers: A Client Education Program

Every day more Baby Boomers approach retirement and they want to know the ins and outs of Social Security. Become the expert your clients need with Savvy Social Security Planning for Boomers, a fully-supported, year-long program.

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Social Security Mastery Program

Social Security Mastery Program

Get the important insights and tools to help you help your clients make the best Social Security decisions possible when planning their retirement income strategy. No client presentations/seminars necessary!

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The Baby Boomer's Guide To Social Security


The Baby Boomer's Guide to Social Security

This laminated 6-panel guide gives your clients a solid overview of how Social Security works. Perfect to handout at client meetings about retirement income planning.

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Cold Calling

The Art of Consultative Cold Calling

You can keep your pipeline humming with effective consultative-style telemarketing. That's why Horsesmouth offers this training program developed by Shawn Greene—now delivered in a format designed for busy Advisors who want to succeed with the phone.

There's never been a better time to build or revitalize your calling skills. Money is in motion. People need you. And you receive an extraordinary benefit if you enroll now.

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Savvy Medicare for Boomers

 

Savvy Medicare Planning for Boomers

Get the Mastery You Need to Help Clients Manage Their Retirement Health Care Expenses!
  • Speak knowledgeably with clients and prospects about Medicare and health care financial planning.
  • Open up new areas of discussion with clients, prospects, and centers of influence.
  • Deepen your relationships with clients by helping them with this complicated and important part of their retirement plan.
  • Deliver excellent service by providing information, resources, and guidance geared to each client's unique circumstances.
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Social Security Mastery Program

Medicare Mastery Program

Get the important insights and tools to help you help your clients make the best Medicare decisions possible when planning their retirement income strategy. No client presentations/seminars necessary!

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Baby Boomer's Guide to Medicare


The Baby Boomer's Guide to Medicare

Elaine Floyd, CFP®, Horsesmouth's Director of Retirement and Life Planning, has worked to develop a new FINRA-reviewed client-resource on Medicare—one that addresses the basics, but also dives into the more advanced aspects of a complicated topic. It's The Baby Boomer's Guide to Medicare: a FINRA-reviewed reference that nails down all the important information in one digestible, four-page resource.

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Elevator Conversation

Elevator Conversation: The New Way for Advisors to Talk Naturally About What They Do

This 60+ page Action Research Report gives you everything you need to completely overhaul any ineffective Elevator Statement you've been reluctantly using. Instead, it will show you how to have a set of Elevator Conversation Starters that you'll be able to smoothly use to frame casual, spontaneous or networking-related conversations with people you meet.

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Healthcare Quick Reference Guide

 

Send Clients, Prospects and COIs the New Healthcare Quick Reference Guide

People need concise, objective and easy to understand information about Medicare and Obamacare. Now you can give them just that with the Healthcare Quick Reference Guide.

This branded 8.5" X 11" reference has Medicare information on the front and Obamacare details on the back. Each side includes critical information about which programs apply to which people; when to apply, information about premiums and deductibles, and references to other resources with more information.
  • Instant, branded PDF—Share it right now.
  • Printed, branded card—Mail or hand out now.
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Ritual Report and Toolkit

RITUAL: How the Magic of Habit Fuels Daily Success

This Action Research Report (hard copy and disk shipped to you) gives you everything you need to develop a daily ritual that will help you control the chaos, manage your time, stay focused and regularly renew your energy, commitment and motivation. It's based on new research of advisors who use a Success Ritual to keep their personal lives and businesses on track and growing.

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Rich Niche Prospecting

50 Things: What a Professional Financial Advisor Does for You

Sometimes you just gotta toot your own horn!

Because clients will forget how valuable you are. They don't see the behind-the-scenes activities. They don't realize all that goes into the check they get each month or the hours spent reviewing accounts.

So remind them of your value with this special reprint, "50 Things: What a Professional Advisor Does for You."

  • Send it to clients and prospects
  • Post it to your website
  • Include it in your Welcome Kit
  • Send each "love note" separately through social media

PDF Print + PDF

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Rich Niche Prospecting

The Rich Niche Prospecting Jumpstart Program

Add a niche strategy to your business in just 30 days and enjoy these benefits:

  • Better, wealthier clients
  • Faster growth rates
  • Higher AUM
  • Greater job happiness
  • More freedom and autonomy
  • Easier to meet prospects
  • Smoother closings
  • More referrals
  • Greater job happiness
  • Enhanced reputation and status

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Key Deadlines Fall Postcards

How to Create Sustainable Income in Retirement 

The How to Create Sustainable Income in Retirement postcard helps advisors promote their retirement income workshop  to small groups of pre-retirees.

Details:
  • Card size: 6-1/8"x11" postcard stock.
  • Customizable: contact info, photo, logo
  • Compliance: FINRA-review letter included
  • Hard copies: $0.74 to $1.37 each depending on volume.
  • PDF version included with hard copy order

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Key Deadlines Fall Postcards

4 Strategies for Creating Retirement Income 

The 4 Strategies for Creating Retirement Income postcard helps advisors promote their retirement income workshop to small groups of pre-retirees.

Details:
  • Card size: 6-1/8"x11" postcard stock.
  • Customizable: contact info, photo, logo
  • Compliance: FINRA-review letter included
  • Hard copies: $0.74 to $1.37 each depending on volume.
  • PDF version included with hard copy order

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Key Deadlines Spring Postcard

The Key Planning and Investment Deadlines Quarterly Postcards 

The Key Planning and Investment Deadlines Quarterly postcards covers key deadlines throughout the seasons.

Details:
  • Card size: 6"x9" postcard stock.
  • Customizable: contact info, photo, logo
  • Compliance: FINRA-review letter included
  • Hard copies: $0.73 to $1.27 each depending on volume.
  • PDF version included with hard copy order

Winter Version

Spring Version

Summer Version

Fall Version

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The Key Birthdays Postcard

The Key Birthdays Postcard

Key Birthdays 2014 — Promote referrals. Reinforce expertise. Get people calling.

The Key Birthdays postcard is an ideal client touch with a lot of potential. It simply and clearly asks people if they know anyone crossing these landmark birth dates.

Details:
  • Card size: 6"x9" postcard stock.
  • Customizable: contact info, photo, logo
  • Compliance: FINRA-review letter included
  • Hard copies: $0.73 to $1.27 each depending on volume.
  • PDF version included with hard copy order
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Secrets of Successful Client Events

Secrets of Successful Client Events

Top performing advisors have mastered the critical skill of hosting intimate, low-pressure, and fun client events…Here's how they do it.

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Advisor Gift Pack (20): Professional Wine Reference books

Advisor Gift Pack (20): Professional Wine Reference books

Send your top clients a copy of this gift for all seasons: holidays, birthdays, wine tastings or just to send the message that you're thinking about them…

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Introducing Horsesmouth's Client Reprints Program

Horsesmouth's Client Reprints Program

Now it's easy to stay connected with clients and prospects by sending them top-rated Horsesmouth articles.

Our Client Reprints program gives you timely access to licensed articles you can present to clients and prospects on any time. You get:
  • Branded with your personalized contact information…
  • Available in PDF (print your own) or Custom Print formats…
  • FINRA-review letter with each article…
  • Fast, affordable mini-campaign or client contact…

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The Happy Advisor

 

How Do You Build a Prosperous Business, Raise a Family, Support a Spouse, and Contribute to Your Community—All While Leading Your Clients Safely Into the Future?

It's a sad truth that few in this world really understand how difficult your job is and how rewarding it can be when pursued with passion, drive, determination, intensity, devotion and dedication.

Thankfully, one of our own totally understands you and your profession. His name is Bill Smith, a 30-year veteran advisor from San Diego and a long-time Horsesmouth columnist.

Bill Smith's uncommon wisdom can provide the perspective you need to survive and thrive.

During more than 30 years as a successful advisor, Bill has analyzed every challenge and obstacle one could possibly face in the pursuit of a successful business.

And he's come up with fresh approaches for overcoming each one.

You'll find The Happy Advisor to be an endless source of inspiration and insight, one you can turn to again and again for just the right type of adjustment you need to keep on keeping on.

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The Constitution

The U.S. Constitution

Help Renew the Spirit of the Great American Dream and the Promise of Democracy

It's the greatest document in the history of the United States, yet hardly a person owns a copy. Let's commit to turning that around by doing our small part to share it with people and clients we admire and respect…. When you order this pack, you get 30 leather-bound, mini-copies of the U.S. Constitution, plus two great bonuses, including a complete guide to hosting outdoor client events. 

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Advisor Power

Advisor Power

Get 16 "What's-Working-Now" Action Plans That Deliver Immediate Impact—Happier Clients, Wealthier Prospects, Growing Profits…

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Automatic Referrals Jumpstart

Automatic Referrals Jumpstart

Everything you need in one package to get past the logistical road blocks and mental hang-ups that derail you from mastering a consistent, effective, client-centered referral strategy.

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Automatic Referrals  

Automatic Referrals

How to Instill Discipline in Your Referral Strategy and Guide Your Clients to Deliver Perfect Prospects Every Time:

This action research report walks you through everything you need to craft an effective, workable referral strategy.

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Automatic Referrals Audio Edition

Automatic Referrals Audio Edition

Why do 87% of clients say they are willing to recommend advisors, but only 11% ever get asked for referrals by their own financial advisor?

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